Reposted from The Weekly Sift – Framing a Metaphor

If endangered people are nothing more than tiny candies, trying to save them just seems stupid. It’s been a while since I’ve talked about framing. In a nutshell, the idea is that people think in metaphors, so if you can influence the metaphor people use to think about some situation, you can shape their thinking about it, possibly […]

via The Skittles Analogy — The Weekly Sift