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The antidote for news fatigue may be simply minding what has your attention. “Flood the zone with sh*t” has been the strategy of the GOP in 2025. It has been practiced for many years, but is at a fever pitch since #47 took office and began implementing Project 2025. Doug Muder explains how he thinks it works and suggests what you can do about it in the talk below. The clip is set to play his advice for coping. You may want to listen to the whole talk if the idea that your attention is being captured and manipulated is foreign to you.
“Whatever has your attention, has you.” ~Willis Elliott
Political strategists have long understood that controlling the media’s news cycle was central to manipulating what citizens see and hear about you and your adversaries. The GOP has been far more effective than the democrats, both in terms of developing Fox News and Sinclair as propaganda organs, and in generating outrage, shock, and fear to rapidly grab attention and rapidly shift it successively from one issue to another. The firehose flow of emotionally wrenching information keeps the public off balance and unable to fully grasp what’s real and what’s hype.
It’s not matter of getting the facts right, or interpreting them with critical thinking. It’s about regaining willful control over what has and holds attention. Can we learn to be mindful in the flooded zone?