Humans are not rational. We have to train ourselves to think logically. Absent such training, we instinctively invent stories to explain patterns we observe. These stories need not be accurate representations of reality to serve as an organizational tool or a memory device.
The Union of Concerned Scientists (UCS) has come to understand how disinformation and misinformation can overpower factual contrary evidence. People will continue to trust and rely on stories that have been thoroughly debunked by rigorous scientific research to establish a true perception of reality. We need only look at the anti-vaccination movement, the false narratives asserting that global warming is a hoax, or the denial of the risks of smoking tobacco to verify the power of disinformation and misinformation.
Science Rising and UCS have produced training materials that are intended to help science advocates push back more effectively. On Sunday October 16th at 9:45 am, I will be speaking on the topic and using UCS materials as the core of my presentation. The bibliography of my sources is below.Bibliography